From my aged memory, as far as I can recall, my parents never really liked cute stuff (especially putting cute stuff in the car). Therefore, when I was a child, my brother and I never had any soft toys in the car. However, on the 090510, my brother will be using my dad's car as the bridal car for his wedding and we converted his car into a ultra cute bridal car. I wanted to get the "just married" car plate for them. But didn't have enough time to order. So, while shopping with Evelyn at bugis last sat, I bought this for them. Cute? Some people say like monkey but who cares? Finally for once, my dad's car has soft toys. Not in it though but on it! :p