everyone wants a piece of the cake
Wednesday, December 22, 2010 |3:24 PM
The craze is back! Yes - what I call the bubble tea frenzy is back. Anyone around my age/era will remember that sometime back in the early 2000, there was this bubble tea craze all over singapore. I vividly remembered that we had brands such as Quickly (快可立), each-a-cup, Happy cup, Milk Girl and many other small start ups. These bubble tea station just sprang up @ every corner of the neighbourhood but as quickly as they sprang up, the craze eventually faded off just as fast as well. Even though the craze for bubble tea died off, I guess many consumbers still love it deep down in their hearts. Probably back during those times, most people felt it was crazy to pay for more than $2 for a cup of drink.
The good thing is times have changed now. Consumers are willing to $5.60 for a cup of Mocha Ice Blended compared to like 10 years ago, this was considered expensive. My mum will usually tell me this "爸爸喝 $0.60 的咖啡,孩子喝 $6.00 的咖啡." Just about 1 year plus ago, it seems like the bubble tea craze is back and has created a scene. Bubble tea lovers will know of this popular brand - KOI that have created snaking queues at neighbourhoods and now a basic cup of bubble tea cost $2.40 and a premium cup costs like $5.00. Yet people are willing to queue like 1 hour for it. ( i confess i am one of those) Oh well..since KOI is doing so well, it seems like more and more people want a piece of the cake. Bubble tea outlets are springing up again not only at neighbourhoods but also at premium shopping malls which includes Wisma Atria and 1 of it includes this ->
The good thing is times have changed now. Consumers are willing to $5.60 for a cup of Mocha Ice Blended compared to like 10 years ago, this was considered expensive. My mum will usually tell me this "爸爸喝 $0.60 的咖啡,孩子喝 $6.00 的咖啡." Just about 1 year plus ago, it seems like the bubble tea craze is back and has created a scene. Bubble tea lovers will know of this popular brand - KOI that have created snaking queues at neighbourhoods and now a basic cup of bubble tea cost $2.40 and a premium cup costs like $5.00. Yet people are willing to queue like 1 hour for it. ( i confess i am one of those) Oh well..since KOI is doing so well, it seems like more and more people want a piece of the cake. Bubble tea outlets are springing up again not only at neighbourhoods but also at premium shopping malls which includes Wisma Atria and 1 of it includes this ->
The name speaks for itself. Apparently, they are another brand that has its roots in taiwan. The prices are the same as KOI and I've only tried the Honey Green Tea with Pearl which I'm unable to make any comments coz Honey Green Tea tastes the same almost everywhere. For those who want more information, please go to Share Tea